Application Development & Management
The mobile content industry has grown exponentially over the past four years. With the introduction of platforms such as the Apple OS and Android, the number of applications being downloaded by users is increasing. In fact, Apple surpassed the 1 billion download mark on its iPhones in just 9 months (iPhone Buzz, April 23, 2009). Overall, the total number of mobile downloads could reach 5 billion by 2014, which is over 100% increase from the estimated 2.3 billion downloads in 2009 (ABI Research, December 17, 2009). Another analyst firm believes that download numbers could surpass 20 billion by 2014 (Juniper Research, July 14, 2009).
The growth of applications is being driven by the growth of smartphones. In 2010, smartphone market volumes are expected to grow 46% (Gartner, 2010). Despite economic conditions, smartphone adoption increased 72% quarter over quarter, growing from 15 million subscribers in Q2 2008 to 26 million in Q2 2009 (NielsenWire, Sept 15, 2009). These users over-index in their use of data services such as surfing the web and downloading applications. And for certain content, a mobile application is preferred over using the mobile web; these areas include gaming, entertainment, and sports (Mobiletech, April 9, 2010).
NuWin Enterprise has the people, partnerships, and strategy to effectively navigate such a dynamically growing environment for our clients. We recognize the challenges facing our partners and have customized solutions which maintain a sustainable business model. This, in turn, allows our partners to continue delivering innovative, entertaining, and relevant products.